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There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content.

SEO keyword research best practice

Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction.

Voice and mobile will continue to dominate how and where users decide to spend their time in the search engines

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website.

Group your target keywords into 3 different buckets

SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Higher rankings in the first few results are critical to visibility. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website."

What the Keyword Data Tells You

Google tends to prefer Featured Snippet content that begin logically as an answer would. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot?