Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Make sure that your website’s main menu only features the most important categories. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site
How You Can Benefit from Guest Posts
Links with over optimized anchor text in articles or press releases distributed on other sites. In simple words, International
SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Google Analytics allows you to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very complex functions. Using tools like Google
Analytics is essential to evaluating the success of your
SEO measures. Google Analytics tracks the users on your
website. In order to activate the tracking, you must add the
respective Google Analytics code snippet on every page.
Use relevant search terms in prominent places
Putting effort into the offline promotion of your company or site can
also be rewarding. For example, if you have a business site, make sure
its URL is listed on your business cards, letterhead, posters, etc. You
could also send out recurring newsletters to clients through the mail
letting them know about new content on the company's website. By incorporating backlinks to
reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use.
Link from authoritative posts to your product or service pages
When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) Gaz Hall
, an SEO Expert from the UK, said: "If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent."
What exactly are Search Engines?
For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). Billions of searches are
performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another.