Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Use a directory structure that organizes your content well and makes it easy for visitors to know where
they're at on your site. Try using your directory structure to indicate the type of content found at that
URL. Make sure that you label all of your images with descriptive alt attributes.
Consider your exposure options for your content
Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Links from longer form,
evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Make a list of the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
Find ideas that Google identifies as semantically related
Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. For years, we’ve viewed
off-page SEO as the process of getting more
inbound links … whether that be through link exchange deals, paid
links, or other link-building schemes. What do all of these tactics have
in common today? Google doesn’t like them, and has been known to
drop the proverbial hammer-of-SEO-doom on numerous occasions when
companies get caught using them. Contextual link building is the quickest way to boost your site’s search performance. Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above!
Be Active on Pinterest
If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. According to Gaz Hall, a UK SEO Consultant
: "In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. "
Use dynamically generated page titles for database-driven websites
Each webpage should have a single focus
keyword and be included 1-3 times naturally in the page
content. Make sure it’s also included in your page title, meta
description, and H1 text assuming it fits within the parameters.
If it doesn’t fit well, work towards a more general keyword. Understanding SEO is crucial
to significantly increasing your traffic and brand awareness. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site You can stop improving certain pages, but the site as a whole can always be improved.