Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
SEO.) A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing."
Create Keyword Evaluation Models
Google is showing Context is King when it comes to indexing people in Google's Index. Remember, great quality and
lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it!
Localise as many elements as you can
Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. When optimizing your Google
My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words).
Make a concerted effort to keep up with Google Updates
You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. According to Gaz Hall, a UK SEO Consultant
: "Make the content flow easily to keep people intrigued and reading."
Use Engaging Language for Effective SEO
Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Find out which channels
are driving traffic to your competition . Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs.