If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. Search queries are an average of three words long, and more than 25 percent are only a single word. What is SEO? You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites.

Expand your Google algorithms as necessary

The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. A headline is usually the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. All of these steps help to gain organic traffic to your website.Google is the most popular search engine today with more than 3 billion searchPPCes a day and it’s already a known fact that being at the top of Google’s search results is worth a lot of money.

Understanding web 2.0

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords.

It Doesn’t End After Publish

The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. Information Architecture allows people and search engines to better understand the content structure on a site. Quality and visibility. This is truly the great secret to SEO and content. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: " The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust!"

Understand about non reciprocal links

Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Integration is a two-way street. According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP pages speeds up website's page load time and helps in getting higher mobile rankings.