Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Blogging is a great way to stay up to date while
easily generating new, relevant content. Blogging
regularly (ideally once a week at a minimum) can have
significant implications for search engine optimization,
since each new blog entry represents a new web page.
It Doesn’t End After Publish
The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Understanding how your website
visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy.
Create separate pages for your different locations
Creating descriptive categories and filenames for the documents on
your website can not only help you keep your site better organized,
but it could also lead to better crawling of your documents by
search engines. Also, it can create easier, "friendlier" URLs for those
that want to link to your content. No follow links are
defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages.
How are you supposed to do it?
Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. According to SEO Consultant
, Gaz Hall: "Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. "
SEO thats shines above the rest
The reason social is such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
f your site is
linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines.