SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Don't commit the cardinal sin of letting dots ruin your page descriptions Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them.

Little known ways to improve positioning through the use of authority sites

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. In our experience, 100-200s of Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! milliseconds load time is a solid benchmark. A constant work on SEO will definitely bring growth, success, and ROI. It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience.

Everything you need to know about CTR

. Try putting into Google search terms related to your business, its products and services. The structure of your URL can affect both your page’s ranking, but also the user experience. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Your content will only help the site to rank higher if it is comprehensive and engaging.

Should more importance be given to text links for search marketing?

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. Gaz Hall, a Freelance SEO Consultant, commented: "Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. "

Remember that long tail search make the web go round

If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches.