While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it.
Let the world know you are creating content
According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Creating incredible content that
people will want to share is still the best way to earn links. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO.
Find topics to include in your content strategy
If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Google prefers fresh content.
An older page that’s regularly updated may outperform a newer page. Relevance is the key issue when choosing the right
keywords. Keep in mind that the more specific and niche
the keywords, the better. Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high
Focus on ‘Things’, Not ‘Strings’
Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. "
Promoting Your Site to Increase Traffic
"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. SEO’s need to
have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. Paid
links are links garnered in exchange
for payment. They can come from a
network of link buyers and sellers, and
a network usually consists of a group of
low-quality sites that collectively link to a
specific website in an effort to increase
it’s authority in SERPs. Other times, there
may be a reciprocal linking program, where a group of websites link to
one another. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages.