Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site.
What online marketing tools do you use?
If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. It’s hard to imagine
that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most?
now and understand your audience
Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Look for pages that
have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Google is getting better and better at recognizing content that truly is useful to people. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.”
Understanding the rationale behind providing value
Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. One of the most time-consuming parts about link-building is actually finding places that will give you links. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information."
Minify CSS and JS
If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. It’s a common misconception
that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. Search engines are invested in providing users a great mobile experience.