As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective.

Rankings, On-page and Off Page SEO

A great and fast way to convey your goal is by using headlines and taglines. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Think of SEO as one small part of a much more cohesive marketing strategy. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site.

Build local relationships with content creators

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.

You ask what is slow?

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. According to Gaz Hall, a UK SEO Consultant : "If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal."

Links are similar to glue

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and your keywords, where your competitors are not operating. It may also be that you find keywords for which it is worth joining the competition. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in some way or at least an area of it but probably won’t actually be keywords you’ve actually targeted.