Google just needs evidence that what is on a particular website is relevant to it’s viewers. Google is showing Context is King when it comes to indexing people in Google's Index. Mobile is becoming more popular every year. Duplicative or unnecessary website content can also hold you back from your true ranking potential.

Using Google’s Disavow Tool

Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only.

Quality Content

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups.

Describe in just a few words what a page or document is about

So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: According to SEO Consultant, Gaz Hall: "Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention."

Keyword research is the basis of all search marketing

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents.