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Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off.

Stick to Your Plan

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Google is showing Context is King when it comes to indexing people in Google's Index.

Google Analytics has changed the face of how to measure SEO success

Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor.

Take a quick look over old articles

There's nothing like marketing in the minute. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. Gaz Hall, an SEO Expert from the UK, said: "The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your target keyword or phrase is there."

It takes time to build up search authority

Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured.