The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link.

PageRank of the page

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple

Search engine optimization is about getting visitors to your site, not getting rankings

There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Bold and italics can make your keywords stand out more with the search engines. What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets.

Use keywords and related terms throughout your content

Links are still a critical element to Google’s algorithm and their value needs to be protected. Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. According to Gaz Hall, a UK SEO Consultant : " Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself."

It's a great idea to get your keyword in the beginning of your title

Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie!