Date Tags analysis

Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. If you’ve written your content so that Google can understand it, you’re already doing a great job. Stick to these good practices and you’ll be on your way to free traffic. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank.

Google announces 'speed update' for the mobile ranking algorithm

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design.

Check for 301 and 302 redirects

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly.

Don’t give up too soon

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Gaz Hall, a Freelance SEO Consultant, commented: "Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings."

Identify which keywords people are using to find your blog content

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint.