Date Tags 301

Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes.

Create great content that people want to link to

SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation.

Faked and manipulated website content can harm a website’s SEO

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources attached to them. These types of resources make great pages for other sites to link to. Optimizing your images gives your website an additional chance to be found via image search. Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time.

Submit a XML Sitemap To Speed Up Indexing

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. "

Free SEO and paid SEM complement each other brilliantly

White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post.