Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search engine results page (SERP). Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes.
Create great content that people want to link to
SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation.
Faked and manipulated website content can harm a website’s SEO
As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Educational content can be described as content that teaches people
something or helps answer one of their questions. Having a blog is a great
way to consistently provide your readers (and search engine surfers) with
new, informative content. The articles are typically short and have key
takeaways or downloadable resources attached to them. These types of
resources make great pages for other sites to link to. Optimizing your images gives your website an additional chance to be found via image search. Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time.
Submit a XML Sitemap To Speed Up Indexing
Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. "
Free SEO and paid SEM complement each other brilliantly