SEO yields tangible, measurable KPIs. If you plan to do some basic SEO, it is must that you know how search engines work. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. By spring 2013, Facebook and Google+ added hashtags.

Create an Engaging Web Presence by the use of duplication

A strong online presence is essential for any business to be competitive. SEO is a many-headed beast. Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Google is showing Context is King when it comes to indexing people in Google's Index.

Little known ways to improve positioning through the use of SEO

In the short term, improving your SEO can have a dramatic impact on getting new customers. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page. Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching.

Take a customer focused approach to keyword density

These keywords are specific to your product or service. Additionally, when your practice has an ample amount of online reviews, it means other people are confirming that you are who you say you are. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Gaz Hall, from SEO Hull, had the following to say: "Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice."

Establish your position regarding comment spam

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors.