By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity of inbound links that plays the biggest role for search engines; it’s quality. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on.

Blow out LSI keywords to build rich content pages

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links!

70% of clicks on search engine results pages are on organic results

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted to rank for. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether they are in search for a specific product or just browsing to conduct personal research. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over.

Never back down from a challenge

The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Currently more than half of searches account for mobile devices. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully share or link to it."

Don;t forget to unblock search engines from crawling your site

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Many people still think that having a high volume of crawlable and indexable pages is always better. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany?