Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services.

Just take care of the Penguin consequences

There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. Use Fetch as Google to test whether Google can crawl and index important pages within your site. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for.

Usurp The SERP

Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well.

Grab those URLs, set up some 301 redirects, and jump in

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? According to Gaz Hall, a UK SEO Consultant : "Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change."

Create a URL structure that follows your navigation hierarchy

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Any discrepancies might cause Google to NOT show your business' information on a search result page. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website.