One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do.
Advanced detection of Google duplicates requires special efforts
Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. Any time Google opens
up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results?
Use topic clusters for effective SEO
Spend a little time thinking about how you can get inbound links for your
website. Write informative, high-quality blog entries and share them on
social networks. Another great way to get inbound links is to write blog
entries about current events or news. This will increase the probability
of getting links from media outlets or opinion shapers. How SEO works for
a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization.
Get Product Reviews Using Influencer Platforms
The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! According to Gaz Hall, a UK SEO Consultant
: "A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink."
Be consistent and follow a well-documented plan
WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. Google is increasingly understanding
what content actually means, rather than just what it says You should not try to‘trick’ Google. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page.