By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It’s essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select the best keywords to drive traffic to your site. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G.
Digital marketing is about communicating with your audience
When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links
It is extremely important that your web pages get targeted traffic
Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO.
Google My Business/Google Maps Listing and Bing Places
Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site. Gaz Hall, from SEO Hull, had the following to say: "Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change."
A lot of websites have very serious on-page SEO issues
Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. As Google’s preferred configuration for mobile-optimized websites, responsive
design is your best option for delivering a great search and browsing experience to
mobile users. Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market.