Things to avoid when dealing with link research

SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for …

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Analyse your existing trust rank

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and …

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Make indexed pages the focal point of your marketing efforts

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. The search engines now identify …

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Search engine health checks should look at web portals

Addressing thin content and increasing the level of uniqueness on your site – whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes will undoubtedly have a positive impact on your sites SEO. 99% of people don’t need any fancy tools …

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How long does SEO take?

For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using …

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One important aspect is duplication

Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without …

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Random musings on citations

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Would you refer this website to a friend or relative? Google likes to pretend that great content, and great websites, will naturally acquire links. But …

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Find out more about inbound links

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. For example, there’s social media, but there’s also social bookmarking. There’s so many good ideas to try out that it’s often hard to define the experiment. If you …

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Remember that authority sites make the web go round

Make note of the unique characteristics on-page and in the source. After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. Producing …

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Link Reclamation

Google’s own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). There is no single tip I could give that would tangibly help a person further their search domination. The most effective way of judging backlinks …

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Focus on performance, user experience, and ROI

I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. One of the great way to build relations with your website users is through Blog Commenting. Initially building relations …

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The hidden agenda of javascript

However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Try to ensure the key phrase is an exact match to what the searcher …

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Cut me some SEO slack

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Each algorithm change brings the search engine …

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Make plugins the main focus of your marketing tactics

How can you answer them and show them you have solutions? Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand …

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Takeaway tips for social media

Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. SEO is Search Engine Optimization. It’s a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times …

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Be mindful of search engine spiders

Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing and future content needs. Most of the “solid information” and “powerful strategies” on internal linking …

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Write about nofollow links

For example, Google rolls out a new ranking algorithm, and you need to add it to the list. A “link” is when another website talks about yours and “links” to you as attribution. That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and …

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Lessons I've learned from widgets

Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. The anchor text you use for a link should provide at least a basic idea …

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Your approach to marketing must be flexible

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Hiring a professional website designer can help with the cosmetics and get you taken seriously by your …

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Can page rank really make a difference?

The struggle is real: it’s difficult to avoid bias when reviewing the results of a campaign you’ve worked hard on. But even when the wording is vague (“near me”), the search engine’s complex algorithms interpret the meaning. Researching, tracking, and competitive reviews all of these are part …

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The latest trends in keywords

Google has been trying to understand social. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. There is a chance that you already have evergreen content on your blog. Spending money on paid …

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More focus is put on user generated content

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help …

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Difficult things about static pages

Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy …

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Craft an enticing title

It’s because that search bar is powered by Bing. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. Paid links are another …

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