SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for …

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and …

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. The search engines now identify …

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right …

Addressing thin content and increasing the level of uniqueness on your site – whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes will undoubtedly have a positive impact on your sites SEO. 99% of people don’t need any fancy tools …

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Invalid HTML can cause problems to users as pages may not be displayed as you intended. If you were involved in link-building practices that clearly violate …

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. If they found your content valuable …

For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using …

Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without …

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Would you refer this website to a friend or relative? Google likes to pretend that great content, and great websites, will naturally acquire links. But …

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. For example, there’s social media, but there’s also social bookmarking. There’s so many good ideas to try out that it’s often hard to define the experiment. If you …

Make note of the unique characteristics on-page and in the source. After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. Producing …

Google’s own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). There is no single tip I could give that would tangibly help a person further their search domination. The most effective way of judging backlinks …

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly …

I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. One of the great way to build relations with your website users is through Blog Commenting. Initially building relations …

However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Try to ensure the key phrase is an exact match to what the searcher …

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Each algorithm change brings the search engine …

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are …

How can you answer them and show them you have solutions? Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand …

Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. SEO is Search Engine Optimization. It’s a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times …

Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing and future content needs. Most of the “solid information” and “powerful strategies” on internal linking …

For example, Google rolls out a new ranking algorithm, and you need to add it to the list. A “link” is when another website talks about yours and “links” to you as attribution. That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and …

Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. The anchor text you use for a link should provide at least a basic idea …

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Hiring a professional website designer can help with the cosmetics and get you taken seriously by your …

The struggle is real: it’s difficult to avoid bias when reviewing the results of a campaign you’ve worked hard on. But even when the wording is vague (“near me”), the search engine’s complex algorithms interpret the meaning. Researching, tracking, and competitive reviews all of these are part …

Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. At the …

Google has been trying to understand social. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. There is a chance that you already have evergreen content on your blog. Spending money on paid …

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help …

Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy …

It’s because that search bar is powered by Bing. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. Paid links are another …